Tag

branding
5 Mistakes to Avoid When Rebranding Your Business
13
Dec

5 Mistakes to Avoid When Rebranding Your Business

If your business growth has stalled or started to falter, the natural reaction of many business owners is to rebrand their company and offer a new, exciting take on the products and services that they provide. This often pays off extremely well for businesses of all sizes, but there are also often times when the...
Read More
Can Your Company Benefit From a New Top-Level Domain?
27
Nov

Rebranding Considerations: Can Your Company Benefit from A New Top-Level Domain?

For a long time, the only top-level domains available to private individuals and companies were .com, .net and .org. A “land rush” to grab up these valuable domains led to pretty much every term that would directly relate to your product or service being taken either by speculators or by one of the largest companies...
Read More
22
Oct

The Benefits Of Blogging To Increase Your Brand Awareness

Blogging is extremely useful for building and maintaining your brand identity and brand awareness online. Incorporating a business blog in your marketing plan will provide instant exposure to your brand on various platforms especially with search and social media. Start with creating content that is of interest to your audience. Your blog articles should be...
Read More
07
Sep

How Much Should You Change Your Logo to Avoid Disaster?

The basic elements of initial branding usually have to involve bringing elements of assimilation so your prospective customers can recognize your company logo and business methods in an instant. What happens, though, when you want to rebrand all of that after using the same brand for decades? We’re already starting to see major companies make similar changes...
Read More
Use Your Senses in Branding
13
May

Use Your Senses in Branding

A majority of product purchases are initiated or completed based on emotions. Therefore, branding must create a memorable, emotional connection with customers. A fascinating new book, “Brand esSense,” by Neil Gains addresses how brands are built and strengthened through senses, symbols, and stories. Humans rely on our visual senses to understand our surroundings, unlike our four-legged friends...
Read More
Riding on Popular Trends and Branding a Conferences
13
Feb

2 Under-Utilized Branding Tactics: Riding on Popular Trends and Branding at Conferences

Branding can become a complicated process in trying to gain an audience, especially with a much more crowded marketplace of ideas and creativity. While you should always strive to create your own persona during the branding process, should you also consider riding on the back of a popular trend to help gain you more exposure?...
Read More
6 Lessons on Brand Awareness
21
Jan

6 Lessons on Brand Awareness Based on Consumer Reports Car Brand Perception Survey

Whatever product or service you sell, you can gain a lot of insight into branding based on the Consumer Reports Car Brand Perception Survey. Take a look at the results from the latest poll and consider these 6 lessons about brand awareness and perception. Overall, the survey showed once again that the perceived difference between...
Read More
  • This field is for validation purposes and should be left unchanged.

Contact Us

We’re a pretty easy going bunch. If you have a project in mind, we’d love to hear from you.

E-mail us using this form or call us at 250-380-2299

  • This field is for validation purposes and should be left unchanged.
*Required. Your information is safe with us.
×

Get a Quote

 

We’re a pretty easy going bunch. If you have a project in mind, we’d love to hear from you.

E-mail us using this form or call us at 250-380-2299

  • This field is for validation purposes and should be left unchanged.
*Required. Your information is safe with us.
×

Book a Marketing Check-up

  • This field is for validation purposes and should be left unchanged.
*Required. Your information is safe with us.
×