Tag

customer acquisition
Customer Acquisition Versus Customer Retention
23
Nov

Why Customer Acquisition is a Waste of Time and Money if Your Retention Strategy is Broken 

Growing your company requires earning your customer’s trust, and consequently, their repeat business. Companies budget large amounts of money and focus on various customer acquisition tactics because they know that ongoing customer acquisition is vital to keeping their businesses alive. However, so is customer retention. While both are equally important, many companies don’t see it...
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Customer Acquisition vs. Retention: Which Does Your Business Need? 
22
Jun

Customer Acquisition vs. Retention: Which Does Your Business Need? 

Customer acquisition and retention often compete for funding within a company’s marketing budget. The reality is that both are essential for your campaign and require separate strategies. Here are the most important things to know:   Value:  New customers are more expensive than returning ones. This is a widely accepted fact, and this Harvard Business Review...
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