As far as business marketing is concerned, the holiday season calls for some serious planning! Come this holiday season and all brands and companies start work on promotional campaigns and other activities that would lead to maximum sales. Planning ahead could mean starting the process of ideation even a year in advance! Below are a...Read More
Most modern marketers know about the sales funnel. You get a visitor to your website, convince them to become a lead, and nurture them toward becoming a customer. The problem is that in real life, the conversion process is not nearly as simple. Visitors may become customers without ever becoming leads. They may spend a...Read More
If you’re using Google Analytics to track your online marketing initiatives, you should also consider utilizing Google Tag Manager. According to an article by Kaelin Harmon on the LunaMetrics blog, “Google Tag Manager is a user-friendly solution to managing the Tags, or the snippets of JavaScript that send information to third-parties from your website or...Read More
Today, it is vital for businesses to understand that digital marketing is not simply a craze, but an evolutionary growth in marketing. It is true that random advertising campaigns continue to exist, however, they are not the benchmark for a return on investment anymore. For succeeding in the so-called ‘techonomy’ today, certain refined marketing strategies...Read More
In the last few months, the concept of ‘Mobile marketing’ has been on a significant rise, as proved by record-high sales on Black Friday using mobile devices. There is also expectation for it to further become a more cohesive element of mainstream marketing strategies. In the midst of the requirement for mobile-friendly sites and the...Read More
In the age of social media contact, it’s easy to overlook the value of email marketing. As Facebook, Twitter and all their social media brethren take on increased significance as marketing tools, it becomes increasingly easier to forget about the power of old-fashioned email marketing. With that move toward under-utilization comes an increase in the...Read More
