Tag

ecommerce
Why Micro Conversions Matter Just as Much as Macro Conversion Do in Your Digital Marketing Strategy 
01
Dec

Why Micro Conversions Matter Just as Much as Macro Conversion Do in Your Digital Marketing Strategy 

Most modern marketers know about the sales funnel. You get a visitor to your website, convince them to become a lead, and nurture them toward becoming a customer. The problem is that in real life, the conversion process is not nearly as simple.  Visitors may become customers without ever becoming leads. They may spend a...
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7 Reasons Why You Need an Ecommerce Website to Attract, Convert and Retain More Shoppers  
25
Aug

Ditch the Downloadable PDF Catalogues! 7 Reasons Why You Need an Ecommerce Website to Attract, Convert and Retain More Shoppers  

The Evolution of Product Marketing: From Print to PDF to Digital and Ecommerce Websites  With few exceptions, printed catalogues have become a thing of the past; ancient like rotary phones and bulky telephone books that companies used to reach customers at home. Besides the more obvious reach and distribution limitations of printed catalogues, they’re expensive...
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The Online Buyer's Journey
10
Feb

Understanding the Online Buyer’s Journey

The different methods that people are using to make purchases has undergone an evolution over the past 10-15 years, primarily due to the exponential growth of Internet-based commerce. It is a natural and logical progression to address the fact that with this change in how consumers purchase goods and services, your sales approach should also...
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Lead Generation and Conversion Tips
07
Sep

Taking the Step from Lead Generation to Lead Conversion

Lead generation isn’t the be-all and end-all of online marketing. Many businesses new to the game treat lead generation as their top priority, although it alone doesn’t guarantee a successful campaign. We always encourage business owners and marketers to think beyond lead generation and consider how they’ll convert those leads with their website. Here are a few...
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Content Marketing Strategies that Work
29
Jul

Content Marketing Strategies That Work: The Best Approach to More Traffic, Conversions, and Profits

At its very core, every business is in the business of selling something – whether it is a physical product, a service, or just an idea – at the end of the day, business live or die on their sales numbers. To be successful, you need to attract customers, convince them that you have something...
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Where Did They Come From? Determining Online Buyers’ Journeys

You might have just gotten lucky with good sales, or you may have carefully planned your approach to finding customers. Whether you already have a solid customer base, or you’re seeking to attract customers, taking the time to understand buyers’ journeys gives businesses that much more of a chance to succeed. The concept of the...
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06
Mar

5 Things That Any E-commerce Site Should Have

If you are building an e-commerce website, you probably want to make sure that it’s perfect. A good e-commerce website will be far more successful than a mediocre one, so make sure that your site includes these essentials for any e-commerce site. 1. Proper Security Customers have been nervous about shopping online for years. Even...
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Strategies for Online Marketing Portals
16
Jul

Strategies for Online Marketing Portals

Much of today’s comparison shopping is done through portals or platforms. Businesses advertise on search engines like Google and almost any product you can imagine can be purchased through Amazon. Yet, these intermediaries can charge high fees for online marketing. In a recent article published in the June 2014 issue of Harvard Business Review, Benjamin...
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