We’ve been marketing through the mail ever since the days of the Pony Express, and it doesn’t take a genius to figure out why. After all, if you can advertise to everyone in a geographic area without ever leaving the office, that’s a great way to get your clients to see what you have to...Read More
There are a ton of ways to market to potential customers these days. The traditional methods, like radio, TV, and print media are still used occasionally, but most companies focus online. Social media, SEO, and paid advertising are some common ways of reaching customers. One method that’s remained in style despite its relative old age...Read More
Email marketing works. That much is clear, considering the fact that it returns $44 for every dollar spent. But if it’s so obvious, why do so many companies see little return on their efforts? The biggest reason is noise. Every day, we receive and send more than 200 emails to both personal and business contacts....Read More
If lead generation is your goal, sending out emails is simply not enough. It is also not enough for your customers just to open the emails you have sent. You need to be able to increase your email click-through rates — in other words, you need to send your customer from your email to your...Read More
With so many platforms for digital marketing, it is tough to keep up with new trends. Email marketing is still one of the top methods for lead generation and keeping up with current trends with email marketing will help keep your email list competitive and relevant. Here are a few trends to keep in mind for 2016....Read More
In the age of social media contact, it’s easy to overlook the value of email marketing. As Facebook, Twitter and all their social media brethren take on increased significance as marketing tools, it becomes increasingly easier to forget about the power of old-fashioned email marketing. With that move toward under-utilization comes an increase in the...Read More
Rumors of the imminent death of email marketing abound… So much so that you may be wondering if email marketing is in fact truly “dead.” In fact, according to Google, there are 1,690,000 websites found from the search “email is dead.” The truth? In spite of repeated rumors of its demise, email is alive and...Read More