Tag

inbound marketing
7 Types of Content to Boost Your Content Marketing Efforts
28
Jun

7 Types of Content to Boost Your Content Marketing Efforts

Any business that has done their research online knows just how effective a consistent content marketing strategy can be for their business. According to DemandMetric, content marketing costs 62% less than traditional marketing efforts but generates up to 3 times as many leads. Of course, a great content marketing strategy starts with being able to determine...
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08
Dec

3 Ways to Monitor the Performance of Your Inbound Marketing Efforts

As inbound marketing has turned from a buzzword into a dominant digital strategy, businesses of all sizes are beginning to engage in this ‘pull’ philosophy. And many of them are very good at what they do! Still, as with any business effort, it’s important to monitor your performance to ensure your efforts and budget are...
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15
May

Zombie Attacks and Ignoring Inbound Marketing: Two Actions That Tank Lead Generation

Zombies running through the streets scaring people would definitely be bad for business. The less melodramatic, and more likely issue that thwarts attracting prospects and gaining customers is failing to put the time and effort into strong inbound marketing campaigns. A study by Hubspot revealed 92% of companies who used inbound marketing increased their lead...
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17
Dec

Using Context Marketing To Attract New Customers

You may know the saying, “Content is King”, which is very relevant and important with any inbound marketing strategy, but the context is just as important and helps marketing teams focus on the content that people are attracted to. Context Marketing has been the central topic of discussion at several marketing events held recently. Marketing...
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29
Oct

Understanding Your Customer’s Persona For Inbound Marketing

Inbound marketing is a strategy that aims at “earning” customers rather than buying them. Businesses use SEO, social media and different forms of content (blog posts, eBooks, whitepapers, newsletters, articles, video and podcasts to name a few) to attract quality website visitors, convert them into paying customers and retain them by nurturing them regularly, with...
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16
Oct

3 SEO Tips That Will Help Grow Your Business

SEO is an integral part of any online market strategy. At its core, SEO is the process of attracting visitors from free organic search results on search engines. The only way to increase and drive qualified traffic to your website is to ensure you have a fully optimized website and that you are offering interesting...
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How to Use Inbound Marketing and Outbound Marketing in Unison
13
Oct

How to Use Inbound Marketing and Outbound Marketing in Unison

Many small businesses are turning to inbound marketing for several reasons. Email, search engine, and social media marketing are all relatively cheap channels that come with a large audience. With a successful inbound marketing strategy, businesses can just focus on content creation and wait for the number of their subscribers – and their brand visibility...
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01
Mar

4 Tips for Successful Inbound Marketing

Inbound Marketing has become as natural for a business as breathing is for its employees. The digital age washed away the almost physical boundaries of old media, where it was all about getting on those surfaces that are seen by most of your target group, be it commercial breaks in TV shows or billboards on...
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Email Marketing
13
Jan

Ten Do’s and Don’ts of Email Marketing

In the age of social media contact, it’s easy to overlook the value of email marketing. As Facebook, Twitter and all their social media brethren take on increased significance as marketing tools, it becomes increasingly easier to forget about the power of old-fashioned email marketing. With that move toward under-utilization comes an increase in the...
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Is email marketing dead?
13
Dec

Is Email Marketing Dead?

Rumors of the imminent death of email marketing abound… So much so that you may be wondering if email marketing is in fact truly “dead.” In fact, according to Google, there are 1,690,000 websites found from the search “email is dead.” The truth? In spite of repeated rumors of its demise, email is alive and...
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