Tag

marketing
15
Nov

Plan Ahead Marketing Ideas To Keep You Off The Naughty List

As far as business marketing is concerned, the holiday season calls for some serious planning! Come this holiday season and all brands and companies start work on promotional campaigns and other activities that would lead to maximum sales. Planning ahead could mean starting the process of ideation even a year in advance! Below are a...
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13
Sep

Here are 6 Reasons Why You Need to Hire a Marketing Company

Marketing your brand is a full-time job. Unless you have the time or in-house resources to promote the heck out of your brand, letting a marketing company do the job for you makes good business sense. You can engage a full-service marketing company to handle every aspect of brand building and advertising – from planning,...
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04
Jul

Growth Hacking: Igniting Maximum Chain Reactions with Minimum Expenditures

In 2010, a new hacking phrase hit the business scene: growth hacking. Sean Ellis, entrepreneur, investor and startup advisor, coined the phrase, defining it in a blog post as, “a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.” As of 2016, growth hacking is officially a...
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19
Dec

3 Ways To Keep Your Marketing Budget On Track

Keeping a track of the expenditure on various marketing efforts and programs can be quite a daunting. This task can prove to be even more difficult when you are an international firm operating several different currencies. Staying within the budget requires regular and accurate data on program cost. How do you achieve this? You need...
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01
Mar

4 Tips for Successful Inbound Marketing

Inbound Marketing has become as natural for a business as breathing is for its employees. The digital age washed away the almost physical boundaries of old media, where it was all about getting on those surfaces that are seen by most of your target group, be it commercial breaks in TV shows or billboards on...
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How to Design a Marketing Strategy for Launching New Products
22
Feb

How to Design a Marketing Strategy for Launching New Products

Many firms invest the necessary effort to define the company’s business strategy through its vision, mission, and values. Successful businesses also will design a marketing strategy for new products and services. One way to consider growth opportunities is through the Ansoff Matrix. In a classic article in Harvard Business Review (1957), Igor Ansoff describes four...
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Consumer Focused Marketing Paints a More Extensive Picture of the Consumer Mind
02
Dec

Consumer Focused Marketing Paints a More Extensive Picture of the Consumer Mind

Consumer focused marketing is more or less a study in psychology to thoroughly understand what a consumer does in their buying habits. The insights usually found from this marketing process are much more personal than some of the previous methods, including creating character personas. If your marketing department ever created character personas for your business,...
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