Tag

online marketing
15
Nov

Plan Ahead Marketing Ideas To Keep You Off The Naughty List

As far as business marketing is concerned, the holiday season calls for some serious planning! Come this holiday season and all brands and companies start work on promotional campaigns and other activities that would lead to maximum sales. Planning ahead could mean starting the process of ideation even a year in advance! Below are a...
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Why Micro Conversions Matter Just as Much as Macro Conversion Do in Your Digital Marketing Strategy 
01
Dec

Why Micro Conversions Matter Just as Much as Macro Conversion Do in Your Digital Marketing Strategy 

Most modern marketers know about the sales funnel. You get a visitor to your website, convince them to become a lead, and nurture them toward becoming a customer. The problem is that in real life, the conversion process is not nearly as simple.  Visitors may become customers without ever becoming leads. They may spend a...
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6 Reasons to Use Google Tag Manager as One of Your Online Marketing Tools
11
Apr

6 Reasons to Use Google Tag Manager as One of Your Online Marketing Tools 

If you’re using Google Analytics to track your online marketing initiatives, you should also consider utilizing Google Tag Manager. According to an article by Kaelin Harmon on the LunaMetrics blog, “Google Tag Manager is a user-friendly solution to managing the Tags, or the snippets of JavaScript that send information to third-parties from your website or...
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Where Did They Come From? Determining Online Buyers’ Journeys

You might have just gotten lucky with good sales, or you may have carefully planned your approach to finding customers. Whether you already have a solid customer base, or you’re seeking to attract customers, taking the time to understand buyers’ journeys gives businesses that much more of a chance to succeed. The concept of the...
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21
Nov

How to improve your conversion rate with a good landing page design

As anyone who is involved with designing and maintaining websites knows, it’s very important to not only drive traffic to your website, but to continuously generate leads. Here are a few best practices for improving conversion rates with a good landing page design. What is a conversion rate? One of the biggest things that professionals are...
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15
Oct

5 On-Page SEO Tatics To Improve Organic Traffic to Your Website or Blog

If your website already appears on the first page of Google search for your targeted keyword(s), then there’s really nothing you need to do now. If you really don’t know where your site ranks on a chosen term, making each page of your website search-engine friendly is a priority. Search Engine Optimization (SEO) may just...
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20
Aug

How to Design a Landing Page That Will Increase Your Conversions

How do I create a landing page that converts?  It’s a common question and an important one for many industries including and outside of e-commerce. Unfortunately, there isn’t a one-size-fits all answer to the question. There are, however, several steps you can take to make sure your landing page is converting your site visitors to...
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22
Jan

5 Key Elements of an Integrated Digital Marketing Strategy

Today, it is vital for businesses to understand that digital marketing is not simply a craze, but an evolutionary growth in marketing. It is true that random advertising campaigns continue to exist, however, they are not the benchmark for a return on investment anymore. For succeeding in the so-called ‘techonomy’ today, certain refined marketing strategies...
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10
Jan

Mobile Marketing Trends for 2015

In the last few months, the concept of ‘Mobile marketing’ has been on a significant rise, as proved by record-high sales on Black Friday using mobile devices. There is also expectation for it to further become a more cohesive element of mainstream marketing strategies. In the midst of the requirement for mobile-friendly sites and the...
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05
Nov

5 Ways to Excel in Predictive Marketing for Your Business

Simply put, predictive marketing refers to forecasting demand through analysis of statistical data, which can help businesses in developing solutions to manage the demand. Specialist marketing companies analyze past and present data of a company’s sales figures to help them understand customer purchase patterns. This in turn helps them develop consumer focused marketing strategies that...
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