Whether you’re creating a Google ad campaign from scratch or you’re looking to improve an existing one, your approach to campaign management should always be holistic. One of the key metrics to look at when evaluating the success of your Google PPC campaign is your Quality Scores. Not only do your Quality Scores serve as...Read More

PPC advertising (pay-per-click) can be an effective way to help get your company at the top of search engine results. While website SEO is an important foundation in any online marketing strategy, growing your organic traffic does take time, whereas PPC campaigns can produce instant visibility. This is why PPC advertising is especially suited for...Read More

Pay per click (PPC), often referred to as paid search marketing, can be the single most effective way for a brand to generate targeted traffic, increase sales and attract lifetime customers without months of waiting and waiting, which is common for organic search traffic. It is very possible, for instance, to turn a customer base...Read More

If you are spending some part of your web development budget or marketing budget on Search Engine Optimization (SEO), congratulations, you are definitely on the right path to a continued presence on search engine result pages. In the long run SEO is really the optimal solution for getting relevant traffic to your web pages. Unfortunately...Read More