Whether you’re creating a Google ad campaign from scratch or you’re looking to improve an existing one, your approach to campaign management should always be holistic. One of the key metrics to look at when evaluating the success of your Google PPC campaign is your Quality Scores. Not only do your Quality Scores serve as...Read More

PPC advertising (pay-per-click) can be an effective way to help get your company at the top of search engine results. While website SEO is an important foundation in any online marketing strategy, growing your organic traffic does take time, whereas PPC campaigns can produce instant visibility. This is why PPC advertising is especially suited for...Read More