Tag

predictive marketing
The Online Buyer's Journey
10
Feb

Understanding the Online Buyer’s Journey

The different methods that people are using to make purchases has undergone an evolution over the past 10-15 years, primarily due to the exponential growth of Internet-based commerce. It is a natural and logical progression to address the fact that with this change in how consumers purchase goods and services, your sales approach should also...
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05
Nov

5 Ways to Excel in Predictive Marketing for Your Business

Simply put, predictive marketing refers to forecasting demand through analysis of statistical data, which can help businesses in developing solutions to manage the demand. Specialist marketing companies analyze past and present data of a company’s sales figures to help them understand customer purchase patterns. This in turn helps them develop consumer focused marketing strategies that...
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