According to Harvard Business Review, it costs businesses on average 5 to 25 times as much to acquire a new customer as to retain an existing one. That’s an important metric, because another analysis—this one from Bain & Company—finds that increasing customer retention by as little as 5% increases profits by between 25% and 95%....Read More

Marketing experts say that if you are not sure or do not have an accurate account of the number of leads generated by your business every month in order to accomplish revenue objectives; you are most likely not taking full advantage of web analytics. There needs to be consistent monitoring of analytics for measuring the...Read More