Tag

SaaS marketing
3 Methods for Increasing Your SaaS Free Trial Conversion Rate:
06
Jul

3 Steps to Increasing Your SaaS Free Trial Conversion Rate  

Everyone loves free samples. A snack pack of a new style of potato chip, a shot glass-sized taste of a freshly released, frozen coffee drink, or a miniature tube of a promising new skincare product…Vendors offer samples because they know that when it comes to introducing a new product, “trying is buying.” And software is...
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Social Media Marketing for Tech Companies
20
Jul

Social Media Marketing for Tech Companies: 5 Reasons Why You Need to Be on LinkedIn  

For online professional networking, LinkedIn really cannot be beaten. And when it comes to social media marketing for tech companies and SaaS providers, the business-focused social media platform allows them to build their professional connections, showcase their expertise, gain credibility, and demonstrate their thought leadership amongst their networks.   While Facebook, Instagram, Twitter and YouTube tend...
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Inbound Marketing Strategies for Tech Companies
19
May

4 Inbound Marketing Strategies That Help Tech Companies Convey Value 

Let’s say you’re in charge of marketing for a B2B tech company, one that makes servers and micro-servers, processors, software development tools and chips. After a careful review of your company’s complete product index, you might start to wonder, “How did I end up here?” How do you take a company whose products and services are...
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27
Aug

Key SaaS Metrics You Need To Understand Grow Your Business

With the continued growth of Internet-based companies, especially those in the SaaS space, new metrics are being used to measure the success of Internet-based marketing campaigns. Customer Acquisition Cost, or CAC, is a metric that is growing in popularity among companies and investors as web-based marketing campaigns offer more analytics and customer tracking capabilities than traditional advertising...
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