Twitter as part of your social media marketing strategy can help you connect and develop relationships with your customers, drive traffic to your website content, and tell your story in a way that few other platforms can do. But most businesses aren’t seeing any of those benefits. Why?  They don’t know how to use Twitter...Read More

As far as business marketing is concerned, the holiday season calls for some serious planning! Come this holiday season and all brands and companies start work on promotional campaigns and other activities that would lead to maximum sales. Planning ahead could mean starting the process of ideation even a year in advance! Below are a...Read More

Social media is an important marketing channel that every business should take advantage of, and If you own a tech company, social media marketing is especially important. Here are a few reasons why your tech company needs to start building a social media presence if you haven’t already.  #1 Reach the Right Audience:  The demographics...Read More

In Part 1 of How to Optimize Your Social Media Marketing Profiles, we walked you through setting up the look and feel of your profiles. Now it’s time to cover the final 7 steps to take in setting up a professional-calibre profile on each of the social media platforms you choose to promote your business...Read More

In the wide and highly competitive world of social media marketing, it’s all too easy to get caught up in chasing the latest social media marketing trends and the busywork of posting content and maintaining your social media presence on numerous platforms. Ideally, you aren’t spreading yourself too thin for the sake of participating on...Read More

Effective social media marketing requires that you keep abreast of each social media platform’s algorithm quirks and changes. Unlike Facebook’s most recent revelation, Instagram hasn’t made any major announcements about platform changes. But many creators and business owners have noticed a difference. Instagram’s news feed algorithm has been updated for the new year and it...Read More

Most businesses already know the value of having a presence on the most popularly used social media platforms. Social media marketing has the potential to reach a broad audience; target specific customers based on their interests, demographics and location; showcase your businesses’ offerings, content and culture; and serve as an extension to your customer service...Read More

Instagram has quickly become a very popular and compelling way to share visual content with a community of like-minded people. It stresses beauty, of course, but its single-image posting has long made any sort of cohesive storytelling a bit more of a stumbling block, both for individuals and for businesses alike. Luckily with multi-image posting,...Read More

In Part 1 of How to Choose the Best Social Media Networks for Promoting Your Business, we outlined the first 5 steps to take prior to choosing which social media networks to invest your time, money and resources in to promote your business. In this final portion of our 2 part series, we’ll outline the...Read More

By now, most businesses know the value of building an online presence which includes participating on popular social media networks. But the challenge most business owners face is in determining which social media networks to include in their multichannel marketing plan. What’s even more difficult is figuring out just how your business can be successful...Read More