Getting a better site ranking on Google is something virtually every tech company is interested in. That’s how you’ll generate most of your leads, so having a good search engine optimization strategy is a must. Optimizing your title tags, meta descriptions, and outbound links won’t guarantee you the top spot in Google’s SERPs however. For...Read More
Since the advent of social media, companies in the manufacturing industry have lagged behind companies in other industries in their utilization of social media. Fortunately, manufacturing companies are finally recognizing that social media can be a potent tool in their marketing arsenal. Social media has the power to engage existing customers, attract new prospects, educate...Read More
Do you use Instagram marketing for business? Perhaps you’ve noticed the new way to tell your brand’s story on this social network called Instagram Stories. Unmistakably similar to Snapchat, Instagram Stories allows users to share intimate moments through posting multiple streams of photos and videos to create their unique story for the day. The goal is to encourage even more visual content...Read More
Using social media to promote your business certainly has its benefits, but it comes with its own challenges and limitations. As each social media platform grows and becomes more monetized, it also becomes increasingly difficult to earn sufficient organic reach without occasionally investing in sponsored content. And since social media requires an investment of time...Read More
Facebook is the largest social network on the web today, boasting more than 1 billion total users. That number will continue to grow as the user base in countries around the world grows as well. Facebook presents a huge opportunity for businesses, and Facebook ads are often the preferred way to connect with your potential audiences. However, diving...Read More
Video marketing is one of the most effective strategies you could have in your inbound marketing arsenal. Companies using video enjoy 41% more web traffic from search than non-users. With benefits like building your email list, connecting deeper with your audience, increasing your reach and influence online, and boosting engagement, video marketing can indeed grow your brand...Read More
Facebook is the proud owner of over a billion users. Among these users are people of all generations, colours, occupations and countries. These users are all extremely excited to share every piece of exciting news with their friends and the rest of the world. Naturally, this introduces a pretty significant opportunity for businesses of all...Read More
From May 21 – 23, 2015, the greatest social media minds in North America will gather in Victoria, British Columbia for the 2015 Social Media Camp. As Platinum Sponsors of this event, McAllister Marketing is proud to be associated with such an extraordinary conference. If you haven’t registered yet, here are 10 reasons to attend Canada’s...Read More
Social media experts say that photos and videos are a proven way to increase engagement with your target audience on social media platforms such as Facebook and Twitter. There are several different ways in which your brand could incorporate images into its social media posts on a regular basis. While content is definitely king, visuals...Read More
Most business owners know the importance of using social media as a marketing tool. Unfortunately, many businesses mistakenly place themselves at the center of their social media universe – precisely the opposite of what they should be doing. Stop Making it All About You If you’re using social media as a marketing tool, make it all about...Read More
