Are you looking forward to the New Year and marketing your business more than ever? How about ways to grow your email list, which is a great way to increase interest in your business and can help you improve conversion? If you are wondering how you can grow your email list in 2016, consider these five tips.
Offer a Perk to Subscribers
You have to remember that your viewers are asked to join email newsletter lists each and every day, probably on the vast majority of websites that they visit. Even though you might understand the value of your email list, your readers might not. Instead, they might see your list as just another potential for spam to end up in their inbox. Luckily, there is one way to encourage them to join your list anyway — by offering a perk to the people who sign up for your email list. These are a few different perks that you can consider offering, depending on your niche:
- Free shipping on their first order
- A percentage off of their first order
- A dollar amount off of their first order, possibly if they spend more than a certain amount (for example, $5 off of a $25 order)
- A free item with their first order
- A free e-book that can only be received after signing up for your email list
- A free report that relates to your niche
If your potential subscribers see that they have something to gain from signing up for your email list, they’ll be more likely to do it.
Provide a Sample on Your Site
Many email newsletters are pretty boring and include little more than links to the host site or advertisements for products and services. For your newsletter to be successful, you will obviously want to include these things. However, you will need to offer a little more than that to keep people interested.
Once you work on your email list and ensure that your newsletter will be interesting, you should consider posting a sample on your website. Then, potential subscribers will be able to see what your newsletter is all about, and they will know that your list isn’t just about promotional stuff.
Ask Existing Subscribers to Share
Have you ever thought about asking your existing subscribers to share your newsletter with their friends? You can even encourage them to do so by giving them an extra perk — above and beyond what you offer just for joining the newsletter in the first place — for referrals. Also, make sure that you add an easy link to the bottom of each newsletter so that readers can easily share the subscribe link with their friends.
Plug Your Email Newsletter on Your Social Media Channels
Do you talk about your email newsletter on your social media channels? If not, you should be. A quick blurb each time that you send out a good newsletter can help get people interested. You can also share information about the free goodies — such as coupons — that you give away to subscribers to help entice people.
Focus on Providing Consistently Better Content
Make it your goal for 2016 not to send out any newsletters without putting your full effort into them. It can be easy to rush through your newsletters so that you can get them out, but taking your time to produce better content can help you keep your existing subscribers and entice others to subscribe once they see your previews.
Make it your goal to grow and improve your email list in 2016 by following these tips. If you need additional assistance with your email marketing or any other aspect of online marketing, contact us at McAllister Marketing.