Marketing your brand is a full-time job. Unless you have the time or in-house resources to promote the heck out of your brand, letting a marketing company do the job for you makes good business sense. You can engage a full-service marketing company to handle every aspect of brand building and advertising – from planning, creating, producing and distributing advertisements/marketing collateral to audience research, social media marketing, SEO and more. Or you can hire an external company on an ad hoc basis to develop and implement a marketing campaign for you. Here’s a look at the six top reasons why you should consider a marketing company.
1. Leverage the knowledge and experience of marketing professionals
A marketing company gives you access to a group of specialists such as writers, web developers, strategists, designers, social media experts, CRM specialists and others who help in the professional execution of your marketing efforts. The wide-ranging skill sets at a marketing company can be invaluable in developing highly effective marketing plans and campaigns that meet your desired goals. As the professionals stay on the pulse of the latest marketing trends and developments, your brand can benefit from new audience engagement techniques and innovative, attention-grabbing advertising methods, to give you an edge over the competition.
2. Communicate a consistent brand voice
When you have only so much time to devote to brand marketing efforts, you may not have the flexibility to develop a comprehensive campaign that includes content publishing, social media marketing, pay-per-click advertising and more, or you may simply struggle to tie in various marketing efforts to maintain a consistent brand voice. A dedicated marketing professional handling all aspects of your company’s marketing can do this much more successfully. Communicating a clear and unique brand voice can distinguish you from the competition and keep you front and centre of your target audience.
3. Make SEO work for you
Businesses acknowledge the importance of optimized organic search in driving quality traffic and boosting e-commerce revenue. With a lot of the online discovery occurring on smartphones and tablets, businesses are increasingly relying on the potential of responsive website designs and high-quality content in both engaging their customers and enjoying a good search engine results page ranking.
Search engine optimization or SEO is a specialized field, and only a knowledgeable and experienced digital marketer can deliver effective SEO campaigns on-time and on-budget. It is also a continuous process that involves multiple marketing touch-points and strategies for consistently good rankings. You are better off leaving it to the SEO professionals at an external marketing company to maximize the returns from your web marketing investment. They can design a website that offers quality content along with useful SEO tools and efficient call-to-actions, create compelling landing pages, and integrate social media into your blog or website.
4. Make the most of new marketing ideas
Sometimes, an outsider’s perspective/viewpoint can be helpful in gaining useful insights, finding mistakes/loopholes in your marketing efforts, or identifying new marketing ideas. Marketing company professionals apply their experience handling different client accounts to provide unique viewpoints and lessons learnt from previous marketing mistakes.
5. No need to spend time on establishing media relations
When you partner with an experienced marketing company, you can let them handle media relations for you. For instance, you can save the time you would have otherwise spent writing to a guest blog owner or submitting your press release to a press release company. Media outreach efforts can consume quite a bit of time, especially if you have a mix of online and offline marketing strategies. With an external company handling all aspects of your marketing campaign, you can save both time and effort.
6. Save on the costs of hiring and training
When you hire full-time marketing professionals, you have to factor in benefits, recruitment costs, hardware, insurance and office space among others. With an external marketing company, you just have to pay a fixed cost each month. The pricing structures at marketing agencies are clearly defined and retainer agreements are offered at extremely reasonable fees. Not only can a marketing company be a cost-effective option but also make cash flow management more flexible.
Given the clear benefits offered by a marketing company, making a business case for one should be easy.
McAllister Marketing is a full service firm that specializes in aligning consumers and market strategy to increase business growth. Contact us or call 250-380-2299 to learn more how our marketing team can help you grow your business.