Privacy Policy

Last updated: August 23, 2026

McAllister Marketing respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how McAllister Marketing collects, uses, stores and discloses personal information when you visit mcallistermarketing.com, contact us, request a meeting, or otherwise interact with our business.

We handle personal information in accordance with applicable Canadian privacy laws, including British Columbia’s Personal Information Protection Act (PIPA) and, where applicable, the federal Personal Information Protection and Electronic Documents Act (PIPEDA).

Information We Collect

We collect only the information reasonably necessary to operate our website, respond to inquiries, provide our services and manage our business relationships.

Information you provide to us

When you contact us, book a meeting or submit a form through our website, we may collect information such as:

• Your name
• Company or organization
• Email address
• Telephone number
• Website address
• Services you are interested in
• Information you provide about your business, marketing needs or project
• Other information you voluntarily provide to us

If you become a client, we may also collect information necessary to manage the relationship and provide the services you have requested.

Information collected automatically

When you visit our website, certain technical information may be collected automatically, including:

• IP address
• Browser and device information
• Pages visited
• Date and time of visits
• Referring website or source
• General website usage and interaction information
• Cookie and analytics information

We use this information primarily to understand how our website is used, improve its performance and maintain website security.

How We Use Personal Information

We may use personal information to:

• Respond to inquiries and requests
• Schedule meetings and consultations
• Prepare proposals or provide requested services
• Communicate with clients and prospective clients
• Manage projects and business relationships
• Operate, maintain and improve our website
• Understand website traffic and user behaviour
• Measure the effectiveness of our marketing
• Protect our website and systems from misuse or security threats
• Meet legal, regulatory, accounting or contractual requirements

We may also communicate with you about McAllister Marketing services, insights or other relevant information where you have consented to receive those communications or where otherwise permitted by law.

You can unsubscribe from marketing communications at any time.

Cookies and Analytics

Our website uses cookies and similar technologies to help the site function properly, understand website usage and improve the visitor experience.

These technologies may collect information such as your IP address, browser type, device type, pages viewed and interactions with the website.

We may use third-party analytics and technology providers to help us understand website performance.

Where required, you can accept, decline or manage non-essential cookies through the cookie controls provided on our website.

How We Share Information

McAllister Marketing does not sell personal information.

We may provide limited personal information to trusted third-party service providers when reasonably necessary to operate our business or provide our services. These may include providers of:

• Website hosting and maintenance
• Website forms and scheduling
• Email and communications
• Analytics
• Cloud storage
• Cybersecurity
• Marketing and advertising technology
• Professional and technical services

We may also work with trusted contractors or specialists as part of delivering client projects. Information is shared only where reasonably necessary for the work being performed.

We may disclose personal information where required by law, regulation, legal process or a lawful request from a government authority.

AI-Assisted Tools

McAllister Marketing may use artificial intelligence and AI-assisted software to support activities such as research, analysis, content development, creative work and internal workflows.

We limit the personal information provided to these tools to what is reasonably necessary for the task and take reasonable steps to protect confidential and personal information when using third-party technology platforms.

Third-party AI and technology providers may process information in accordance with their own privacy and security practices.

Information Processed Outside Canada

Some of the technology and service providers we use may process or store information outside British Columbia or Canada.

When information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction and may be accessible to courts, law-enforcement agencies or other authorities in accordance with applicable law.

How Long We Keep Information

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, provide our services, meet contractual or legal obligations, resolve disputes and maintain appropriate business records.

When personal information is no longer required, we take reasonable steps to securely delete, destroy or anonymize it.

How We Protect Information

We use reasonable administrative, technical and organizational safeguards designed to protect personal information against unauthorized access, collection, use, disclosure, alteration or loss.

No website, internet transmission or electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information transmitted electronically.

Your Privacy Rights

Subject to applicable law, you may request:

• Access to personal information we hold about you
• Correction of inaccurate or incomplete personal information
• Information about how your personal information has been used or disclosed
• Withdrawal of consent for certain uses of your personal information, subject to legal or contractual limitations

To make a request, contact our Privacy Officer using the information below.

We may need to verify your identity before responding to a request involving personal information.

Third-Party Websites

Our website may contain links to websites operated by other organizations.

McAllister Marketing is not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any external websites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, business practices or legal requirements.

The current version will always be posted on this page with the date of the most recent update.