There are a ton of ways to market to potential customers these days. The traditional methods, like radio, TV, and print media are still used occasionally, but most companies focus online. Social media, SEO, and paid advertising are some common ways of reaching customers. One method that’s remained in style despite its relative old age...Read More

If you’re a business owner or someone tasked with the responsibility of overseeing the operation of your company’s website, no doubt you’ve heard of buzzwords like “SEO” and “keywords” from time to time. But perhaps you haven’t yet had the opportunity to dive into what those terms actually mean. What is “SEO?” Why is it...Read More

In last week’s blog post, we discussed why your customer service strategy is the foundational key to your company’s growth and success. There’s no point advertising to attract more customers until your business is ready to deliver a good–or, better yet–exceptional customer experience!  Today we’re going to outline how you can get started on creating...Read More

Great advertising can’t help a business with bad or—even just mediocre—customer service. In fact, it could be said that great advertising can put a business with bad customer service out of business faster. Advertising brings people to your store or website, but once they arrive, it’s up to you and your people—or your website content...Read More

Effective social media marketing requires that you keep abreast of each social media platform’s algorithm quirks and changes. Unlike Facebook’s most recent revelation, Instagram hasn’t made any major announcements about platform changes. But many creators and business owners have noticed a difference. Instagram’s news feed algorithm has been updated for the new year and it...Read More

Content marketing is huge.    Thousands of businesses around the world are using it to achieve outstanding results for their businesses. And with consumers paying less and less attention to traditional advertising, the room for growth is massive.    But what exactly do great content marketing strategies have in common? How are businesses skyrocketing lead generation and...Read More

Every digital marketing strategy has to include a significant conversion rate optimization component in order to deliver ROI. Social media reach and website visits matter little if they don’t turn into actual leads, and eventually customers. But how can you move from one to the next? How can you make sure that once you have...Read More

According to Harvard Business Review, it costs businesses on average 5 to 25 times as much to acquire a new customer as to retain an existing one. That’s an important metric, because another analysis—this one from Bain & Company—finds that increasing customer retention by as little as 5% increases profits by between 25% and 95%....Read More

Email marketing works. That much is clear, considering the fact that it returns $44 for every dollar spent. But if it’s so obvious, why do so many companies see little return on their efforts?  The biggest reason is noise. Every day, we receive and send more than 200 emails to both personal and business contacts....Read More

In your efforts to attract more leads to your manufacturing business, it’s not enough to build an informative website and wait for people to stumble upon it. Without even basic SEO optimization, your manufacturing business website could end up hiding on page 10 or 20 of your audience’s search engine results. SEO can be complicated...Read More