Category

Inbound Marketing
The Top 5 Inbound Marketing Mistakes and How to Avoid Them  
17
Dec

The Top 5 Inbound Marketing Mistakes and How to Avoid Them  

  Mistake #1: Seeing Inbound and Outbound Marketing as Separate   Most business owners are familiar with traditional, outbound marketing tactics: television, radio, print and outdoor advertising, for example, and are still including some forms of it in their marketing mix with much success. Being as Inbound marketing is a new concept to many businesses, they...
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Don't Sabotage Your Promotion
06
Dec

Common Ways Businesses Sabotage the Success of Their Promotions (and What to Do Instead)

Throughout the year, both online and bricks and mortar businesses decide to run a promotion in efforts to attract more customers and move more inventory. And if the deal is good and well-advertised, the tactic can be a very successful one–because, let’s admit it, everyone loves a good deal. But how many of us have...
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Customer Acquisition Versus Customer Retention
23
Nov

Why Customer Acquisition is a Waste of Time and Money if Your Retention Strategy is Broken 

Growing your company requires earning your customer’s trust, and consequently, their repeat business. Companies budget large amounts of money and focus on various customer acquisition tactics because they know that ongoing customer acquisition is vital to keeping their businesses alive. However, so is customer retention. While both are equally important, many companies don’t see it...
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3 Ways Effective Email Marketing Can Be Used to Your Advantage
03
Aug

3 Ways Effective Email Marketing Can Be Used to Your Advantage 

There are a ton of ways to market to potential customers these days. The traditional methods, like radio, TV, and print media are still used occasionally, but most companies focus online. Social media, SEO, and paid advertising are some common ways of reaching customers. One method that’s remained in style despite its relative old age...
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The Basic Guide to Effectively Using SEO Keywords in 2019 
28
Dec

The Basic Guide to Effectively Using SEO Keywords in 2019 

If you’re a business owner or someone tasked with the responsibility of overseeing the operation of your company’s website, no doubt you’ve heard of buzzwords like “SEO” and “keywords” from time to time. But perhaps you haven’t yet had the opportunity to dive into what those terms actually mean. What is “SEO?” Why is it...
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Your Website’s Domain Authority: What It Means and How to Earn It 
14
Dec

Your Website’s Domain Authority: What It Means and How to Earn It 

Whether you’re attempting to manage your own SEO or working with an expert, it helps to know what the most commonly used SEO jargon means and how it pertains to your website and online marketing strategy. Understanding the basics, such as your website’s domain authority, and how to earn it, will arm you with the...
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Marketing for Manufacturing Companies: How to Make Inbound Marketing Really Work for You 
17
Aug

Marketing for Manufacturing Companies: How to Make Inbound Marketing Really Work for You 

Done well, inbound marketing can be the most effective tactic manufacturing businesses can use to capture more leads, convert those leads into customers and retain current customers. That said, effective inbound marketing requires a strategic approach. Read on to learn how you can begin implementing a solid inbound marketing strategy for your manufacturing business this...
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3 Methods for Increasing Your SaaS Free Trial Conversion Rate:
06
Jul

3 Steps to Increasing Your SaaS Free Trial Conversion Rate  

Everyone loves free samples. A snack pack of a new style of potato chip, a shot glass-sized taste of a freshly released, frozen coffee drink, or a miniature tube of a promising new skincare product…Vendors offer samples because they know that when it comes to introducing a new product, “trying is buying.” And software is...
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Customer Acquisition vs. Retention: Which Does Your Business Need? 
22
Jun

Customer Acquisition vs. Retention: Which Does Your Business Need? 

Customer acquisition and retention often compete for funding within a company’s marketing budget. The reality is that both are essential for your campaign and require separate strategies. Here are the most important things to know:   Value:  New customers are more expensive than returning ones. This is a widely accepted fact, and this Harvard Business Review...
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How to Create a Customer Service Strategy
08
Jun

How to Start Creating a Customer Service Strategy to Improve Customer Acquisition and Retention  

In last week’s blog post, we discussed why your customer service strategy is the foundational key to your company’s growth and success. There’s no point advertising to attract more customers until your business is ready to deliver a good–or, better yet–exceptional customer experience!  Today we’re going to outline how you can get started on creating...
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