In a competitive business environment, it is not enough for small and medium-sized businesses (SMBs) to offer a phenomenal product or service. The fact is that even if your product is the best on the market, it’s not going to sell without strong branding to help make your product stand out. However, successful branding is...Read More

Buyer personas are one of the most valuable tools in a content marketer’s tool belt.   Buyer personas help you better understand your target customers and provide services and products that appeal to them. They also help you generate content and marketing materials that really speak to your customers’ wants, needs and goals. You could say...Read More

If your business growth has stalled or started to falter, the natural reaction of many business owners is to rebrand their company and offer a new, exciting take on the products and services that they provide. This often pays off extremely well for businesses of all sizes, but there are also often times when the...Read More

The gig economy has proven to be a game-changer for many industries. It’s a great way for businesses to access resources without assuming a lot of overhead. And on the flip side, it’s an excellent opportunity for people to make quick money off of their skills and talents. However, this setup isn’t a great fit...Read More

In last week’s blog post, we discussed why your customer service strategy is the foundational key to your company’s growth and success. There’s no point advertising to attract more customers until your business is ready to deliver a good–or, better yet–exceptional customer experience!  Today we’re going to outline how you can get started on creating...Read More

Great advertising can’t help a business with bad or—even just mediocre—customer service. In fact, it could be said that great advertising can put a business with bad customer service out of business faster. Advertising brings people to your store or website, but once they arrive, it’s up to you and your people—or your website content...Read More

According to Harvard Business Review, it costs businesses on average 5 to 25 times as much to acquire a new customer as to retain an existing one. That’s an important metric, because another analysis—this one from Bain & Company—finds that increasing customer retention by as little as 5% increases profits by between 25% and 95%....Read More