With the holiday shopping season reaching a feverish pitch, consumer attention deficit will be at an all time high. Finishing up last minute shopping, checking their list twice and thrice more to make sure they didn’t forget anyone, and even traveling at this time of year can quickly result in feeling scattered and overwhelmed. It...Read More

Most business owners know the importance of using social media as a marketing tool. Unfortunately, many businesses mistakenly place themselves at the center of their social media universe – precisely the opposite of what they should be doing. Stop Making it All About You If you’re using social media as a marketing tool, make it all about...Read More

Consumer focused marketing is more or less a study in psychology to thoroughly understand what a consumer does in their buying habits. The insights usually found from this marketing process are much more personal than some of the previous methods, including creating character personas. If your marketing department ever created character personas for your business,...Read More