Growing your company requires earning your customer’s trust, and consequently, their repeat business. Companies budget large amounts of money and focus on various customer acquisition tactics because they know that ongoing customer acquisition is vital to keeping their businesses alive. However, so is customer retention. While both are equally important, many companies don’t see it...Read More
Whether you’re creating a Google ad campaign from scratch or you’re looking to improve an existing one, your approach to campaign management should always be holistic. One of the key metrics to look at when evaluating the success of your Google PPC campaign is your Quality Scores. Not only do your Quality Scores serve as...Read More
For online professional networking, LinkedIn really cannot be beaten. And when it comes to social media marketing for tech companies and SaaS providers, the business-focused social media platform allows them to build their professional connections, showcase their expertise, gain credibility, and demonstrate their thought leadership amongst their networks. While Facebook, Instagram, Twitter and YouTube tend...Read More
Everyone loves free samples. A snack pack of a new style of potato chip, a shot glass-sized taste of a freshly released, frozen coffee drink, or a miniature tube of a promising new skincare product…Vendors offer samples because they know that when it comes to introducing a new product, “trying is buying.” And software is...Read More
PPC advertising (pay-per-click) can be an effective way to help get your company at the top of search engine results. While website SEO is an important foundation in any online marketing strategy, growing your organic traffic does take time, whereas PPC campaigns can produce instant visibility. This is why PPC advertising is especially suited for...Read More
Buyer personas are one of the most valuable tools in a content marketer’s tool belt. Buyer personas help you better understand your target customers and provide services and products that appeal to them. They also help you generate content and marketing materials that really speak to your customers’ wants, needs and goals. You could say...Read More
Throughout the year, both online and bricks and mortar businesses decide to run a promotion in efforts to attract more customers and move more inventory. And if the deal is good and well-advertised, the tactic can be a very successful one–because, let’s admit it, everyone loves a good deal. But how many of us have...Read More
Don’t Miss Out on this Year’s Most Opportune Times to Attract New Leads, and Rekindle Stale Ones September marks a month of change. Draining the backyard pool, seeing kids off to school (yay!), and what is often a very obvious shift for most businesses. Consumer behaviour changes can mean either more or less traffic and...Read More
The gig economy has proven to be a game-changer for many industries. It’s a great way for businesses to access resources without assuming a lot of overhead. And on the flip side, it’s an excellent opportunity for people to make quick money off of their skills and talents. However, this setup isn’t a great fit...Read More
Using social media to promote your business certainly has its benefits, but it comes with its own challenges and limitations. As each social media platform grows and becomes more monetized, it also becomes increasingly difficult to earn sufficient organic reach without occasionally investing in sponsored content. And since social media requires an investment of time...Read More