Category

SEO
The Basic Guide to Effectively Using SEO Keywords in 2019 
28
Dec

The Basic Guide to Effectively Using SEO Keywords in 2019 

If you’re a business owner or someone tasked with the responsibility of overseeing the operation of your company’s website, no doubt you’ve heard of buzzwords like “SEO” and “keywords” from time to time. But perhaps you haven’t yet had the opportunity to dive into what those terms actually mean. What is “SEO?” Why is it...
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Your Website’s Domain Authority: What It Means and How to Earn It 
14
Dec

Your Website’s Domain Authority: What It Means and How to Earn It 

Whether you’re attempting to manage your own SEO or working with an expert, it helps to know what the most commonly used SEO jargon means and how it pertains to your website and online marketing strategy. Understanding the basics, such as your website’s domain authority, and how to earn it, will arm you with the...
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SEO Mistakes That Affect Your Website’s SERP Ranking
02
Nov

10 SEO Mistakes That Affect Your Website’s Visibility in Google’s Search Results 

Where in The World Is My Website on Google’s Search Results?  If you remember the 90’s, (or have been unable to forget those years), you might also remember a kids’ game show called Where in the World is Carmen Sandiego? Basically, three 5th-graders would compete with each other to find this mysterious criminal mastermind; and...
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Social Media Marketing for Tech Companies
11
May

6 Benefits of Social Media Marketing for Tech Companies 

Social media is an important marketing channel that every business should take advantage of, and If you own a tech company, social media marketing is especially important. Here are a few reasons why your tech company needs to start building a social media presence if you haven’t already.  #1 Reach the Right Audience:  The demographics...
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Inbound Marketing Strategy Updates You Should Be Making Right Now
27
Apr

3 Ways to Update Your Inbound Marketing Strategy 

In the marketing world, nothing stands still. Even the constants like customer demand and product quality are a fluctuating part of your landscape. As a marketer, whether for a large business, small startup, or something in between, it’s your job to create appealing content. And in order to do so, you must identify with the...
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11 Quick Tips to Improve Your Conversion Rate Optimization
22
Dec

11 Quick Tips to Improve Your Conversion Rate Optimization 

Every digital marketing strategy has to include a significant conversion rate optimization component in order to deliver ROI. Social media reach and website visits matter little if they don’t turn into actual leads, and eventually customers. But how can you move from one to the next? How can you make sure that once you have...
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Why Micro Conversions Matter Just as Much as Macro Conversion Do in Your Digital Marketing Strategy 
01
Dec

Why Micro Conversions Matter Just as Much as Macro Conversion Do in Your Digital Marketing Strategy 

Most modern marketers know about the sales funnel. You get a visitor to your website, convince them to become a lead, and nurture them toward becoming a customer. The problem is that in real life, the conversion process is not nearly as simple.  Visitors may become customers without ever becoming leads. They may spend a...
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Build Your Manufacturing Business Website's SEO
27
Oct

Marketing Your Manufacturing Business: Build Your Manufacturing Website’s SEO 

In your efforts to attract more leads to your manufacturing business, it’s not enough to build an informative website and wait for people to stumble upon it. Without even basic SEO optimization, your manufacturing business website could end up hiding on page 10 or 20 of your audience’s search engine results. SEO can be complicated...
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7 Reasons Why You Need an Ecommerce Website to Attract, Convert and Retain More Shoppers  
25
Aug

Ditch the Downloadable PDF Catalogues! 7 Reasons Why You Need an Ecommerce Website to Attract, Convert and Retain More Shoppers  

The Evolution of Product Marketing: From Print to PDF to Digital and Ecommerce Websites  With few exceptions, printed catalogues have become a thing of the past; ancient like rotary phones and bulky telephone books that companies used to reach customers at home. Besides the more obvious reach and distribution limitations of printed catalogues, they’re expensive...
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Social Media Marketing for Tech Companies: They Key to Better SEO
07
Jul

Social Media Marketing for Tech Companies: The Key to Better SEO 

Getting a better site ranking on Google is something virtually every tech company is interested in. That’s how you’ll generate most of your leads, so having a good search engine optimization strategy is a must. Optimizing your title tags, meta descriptions, and outbound links won’t guarantee you the top spot in Google’s SERPs however. For...
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