As the premier search engine on the internet, Google holds a responsibility to ensure that searchers can find what they’re looking for. Google considers this duty among its highest priorities. To achieve this goal, Google maintains an ongoing, dedicated effort to improve search quality and combat abuse of spam and non-useful space. Google has spent...Read More
Every small business in the modern era needs an online presence. Your customers, even those who live down the street, start their shopping process with an online search. They look for local shops, restaurants, and service providers on Google Maps. They check the reviews, explore the website, and browse online inventories or service pages before...Read More
Local SEO: How to Attract Customers in Your Area through Google Maps Your local business has a Google Business Profile (GMB) listing which appears on Google Maps. You’ve claimed your business, built your Google Business Profile with an SEO’d description, and verified ownership through the postcard method. Now what? The next step, ideally, is for...Read More
Whether you’re attempting to manage your own SEO or working with an expert, it helps to know what the most commonly used SEO jargon means and how it pertains to your website and online marketing strategy. Understanding the basics, such as your website’s domain authority, and how to earn it, will arm you with the...Read More
Where in The World Is My Website on Google’s Search Results? If you remember the 90’s, (or have been unable to forget those years), you might also remember a kids’ game show called Where in the World is Carmen Sandiego? Basically, three 5th-graders would compete with each other to find this mysterious criminal mastermind; and...Read More
Search engines still assist mobile and web users in locating information in seconds. It’s a competitive marketplace with each business vying for a top position on the search engine results page. Populating your website and social media pages with good quality, keyword-infused content will help attract more visitors to your website on a daily basis....Read More
Marketing your brand is a full-time job. Unless you have the time or in-house resources to promote the heck out of your brand, letting a marketing company do the job for you makes good business sense. You can engage a full-service marketing company to handle every aspect of brand building and advertising – from planning,...Read More
Social media is an important marketing channel that every business should take advantage of, and If you own a tech company, social media marketing is especially important. Here are a few reasons why your tech company needs to start building a social media presence if you haven’t already. #1 Reach the Right Audience: The demographics...Read More
In the marketing world, nothing stands still. Even the constants like customer demand and product quality are a fluctuating part of your landscape. As a marketer, whether for a large business, small startup, or something in between, it’s your job to create appealing content. And in order to do so, you must identify with the...Read More
If you’re a business owner or someone tasked with the responsibility of overseeing the operation of your company’s website, no doubt you’ve heard of buzzwords like “SEO” and “keywords” from time to time. But perhaps you haven’t yet had the opportunity to dive into what those terms actually mean. What is “SEO?” Why is it...Read More