How to Attract and Retain More Customers by Making Your Manufacturing Website a Hub for Useful Product Documentation That Can Be Read, Shared and Printed by Your End-Users: Product documentation is a vitally important component to include on any manufacturing website. Rich content and informative-guides improve your customers’ experience. They make your manufacturing website a...Read More
Part Two: Your Website Content is Seriously Lacking In part one of this two-part series, we covered the first 6 most common symptoms that your website design is showing its age and warrants a facelift in order to attract, convert and retain more customers. And because website content is just as important as website design,...Read More
Part One: Your Website Design is Showing its Age Most business owners can appreciate the importance of having an appealing website design. After all, your website acts as a virtual business place for potential customers seeking to learn more about what you have to offer. Your website also serves as the foundational piece of all...Read More
Barketing Tips Inspired by Angus | McAllister Marketing’s Mascot and Barketing Director Effective marketing is about understanding people’s basic needs, goals, fears and desires and then appealing to them with potential solutions. This summer, Angus, our fun-loving boxer terrier, and McAllister’s official mascot, reminded us of this when his curiosity was piqued by playful sounds...Read More
Don’t Miss Out on this Year’s Most Opportune Times to Attract New Leads, and Rekindle Stale Ones September marks a month of change. Draining the backyard pool, seeing kids off to school (yay!), and what is often a very obvious shift for most businesses. Consumer behaviour changes can mean either more or less traffic and...Read More
No matter which industry you turn to, content marketing is all the rage. Content marketing is favoured for its multifaceted benefits. It enables marketers to achieve more than one objective simultaneously; from boosting SEO and brand authority, to generating and converting leads. You’re likely already aware that the foundation of effective content marketing is to...Read More
