Artificial intelligence (AI) is all anyone can talk about right now, and there are good reasons for that. Lately, some groundbreaking technological breakthroughs have led to rapid advancement in the capabilities of AI tools. These capabilities seem to be growing exponentially. Now, everyone is asking themselves the same question: What does this mean for me? This...Read More
There’s a buzz in the air. One topic is on every marketer’s lips right now and its name is Artificial intelligence (AI). You might be thinking, “I can understand using AI in tech or math, but AI in marketing?” But when you think about it, AI in marketing makes a lot of sense. AI in marketing...Read More
With every passing year, digital marketing becomes more nuanced, with more tools to enhance your strategy and platforms to reach your customers. Brands looking forward to 2025 can achieve growth by building a strategic and comprehensive marketing plan. Let’s look at five of the top 2025 marketing trends to help build your marketing plan for...Read More
Shopping for gifts and celebration supplies often occurs in a frenzy of holiday activity. As millions of people prepare to host family feasts, swap presents, and ring in the new year, the retail sector explodes. From household items to specialty gifts to groceries, holiday shopping defines the season for thousands of brands. The question is:...Read More
Every small business in the modern era needs an online presence. Your customers, even those who live down the street, start their shopping process with an online search. They look for local shops, restaurants, and service providers on Google Maps. They check the reviews, explore the website, and browse online inventories or service pages before...Read More
Content marketing and creation in and of itself is not something all that special or exclusive. Anyone with a computer and an Internet connection can release something new out into the world within minutes. Just consider these breathtaking statistics about the sheer quantity of new content that is released into the world: 7.5 million new...Read More
Local SEO: How to Attract Customers in Your Area through Google Maps Your local business has a Google Business Profile (GMB) listing which appears on Google Maps. You’ve claimed your business, built your Google Business Profile with an SEO’d description, and verified ownership through the postcard method. Now what? The next step, ideally, is for...Read More
In a competitive business environment, it is not enough for small and medium-sized businesses (SMBs) to offer a phenomenal product or service. The fact is that even if your product is the best on the market, it’s not going to sell without strong branding to help make your product stand out. However, successful branding is...Read More
AI is the topic on the tip of everyone’s tongue. The recent popularity of conversational LLM AIs and AI art generation has made a big splash, drawing attention to self-learning algorithms and what they can do given enough data to generate new responses. Considering this surge of popularity, it’s no surprise that AI is having...Read More
Mistake #1: Seeing Inbound and Outbound Marketing as Separate Most business owners are familiar with traditional, outbound marketing tactics: television, radio, print and outdoor advertising, for example, and are still including some forms of it in their marketing mix with much success. Being as Inbound marketing may be a new concept to many businesses, they...Read More
