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Marketing

Top 5 Reasons Every Company Needs a Marketing Plan

The most successful companies tend to share some common elements. There is usually an underlying structure and foundation for each department, and an overall agreement towards shared goals. If employees…

Tracy McAllisterFebruary 2, 2024

Branding Marketing

5 Mistakes to Avoid When Rebranding Your Business

If your business growth has stalled or started to falter, the natural reaction of many business owners is to rebrand their company and offer a new, exciting take on the…

Tracy McAllisterJanuary 14, 2024

Advertising Inbound Marketing Marketing

How to Use Consumer-Focused Marketing Tactics to Appeal to Holiday Shoppers

With the holiday shopping season reaching a feverish pitch, consumer attention deficit will be at an all-time high. Finishing up last-minute shopping, checking their list twice and thrice more to…

Tracy McAllisterDecember 9, 2023

Marketing

Client Retention Strategies: Behold, The 8 Commandments of Customer Service

It’s easy to deliver a positive customer service experience when things are going smoothly and customers are easy to please. But what do you and your sales team do when…

Tracy McAllisterNovember 15, 2023

Marketing

How to Optimize Your Social Media Marketing Profiles | Part 2

In Part 1 of How to Optimize Your Social Media Marketing Profiles, we walked you through setting up the look and feel of your profiles. Now it’s time to cover…

Tracy McAllisterOctober 19, 2023

Marketing

How to Optimize Your Social Media Marketing Profiles | Part 1

In the wide and highly competitive world of social media marketing, it's all too easy to get caught up in chasing the latest social media marketing trends and the busywork…

Tracy McAllisterSeptember 21, 2023

Advertising Inbound Marketing Marketing

Common Ways Businesses Sabotage the Success of Their Promotions (and What to Do Instead)

Throughout the year, both online and brick-and-mortar businesses run promotions to attract more customers and move more inventory. And if the deal is good and well-advertised, the tactic can be…

Tracy McAllisterJuly 26, 2023

SEO Mistakes That Affect Your Website’s SERP Ranking

Marketing SEO / AEO Website Development

10 SEO Mistakes That Affect Your Website’s Visibility in Google’s Search Results

Where in The World Is My Website on Google’s Search Results? If you remember the 90's, (or have been unable to forget those years), you might also remember a kids'…

Tracy McAllisterMay 2, 2023

Marketing SEO / AEO

Why Hire a Marketing Team for Web Page Optimization?

Search engines still assist  mobile and web users in locating  information in seconds. It's a competitive marketplace with each business vying for a top position on the search engine results…

Tracy McAllisterFebruary 3, 2023

Advertising Marketing

Planning a Successful PPC Campaign: What are Google Quality Scores? And Why Should I Care?

Whether you're creating a Google ad campaign from scratch or you're looking to improve an existing one, your approach to campaign management should always be holistic. One of the key…

Tracy McAllisterJanuary 19, 2023

Marketing36

Top 5 Reasons Every Company Needs a Marketing Plan

5 Mistakes to Avoid When Rebranding Your Business

How to Use Consumer-Focused Marketing Tactics to Appeal to Holiday Shoppers

Client Retention Strategies: Behold, The 8 Commandments of Customer Service

Common Ways Businesses Sabotage the Success of Their Promotions (and What to Do Instead)

10 SEO Mistakes That Affect Your Website’s Visibility in Google’s Search Results

Why Hire a Marketing Team for Web Page Optimization?

Planning a Successful PPC Campaign: What are Google Quality Scores? And Why Should I Care?

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