Every small business in the modern era needs an online presence. Your customers, even those who live down the street, start their shopping process with an online search. They look for local shops, restaurants, and service providers on Google Maps. They check the reviews, explore the website, and browse online inventories or service pages before...Read More

Where in The World Is My Website on Google’s Search Results?  If you remember the 90’s, (or have been unable to forget those years), you might also remember a kids’ game show called Where in the World is Carmen Sandiego? Basically, three 5th-graders would compete with each other to find this mysterious criminal mastermind; and...Read More

You might have just gotten lucky with good sales, or you may have carefully planned your approach to finding customers. Whether you already have a solid customer base, or you’re seeking to attract customers, taking the time to understand buyers’ journeys gives businesses that much more of a chance to succeed. The concept of the...Read More

Marketing your brand is a full-time job. Unless you have the time or in-house resources to promote the heck out of your brand, letting a marketing company do the job for you makes good business sense. You can engage a full-service marketing company to handle every aspect of brand building and advertising – from planning,...Read More

Content marketing is huge.    Thousands of businesses around the world are using it to achieve outstanding results for their businesses. And with consumers paying less and less attention to traditional advertising, the room for growth is massive.    But what exactly do great content marketing strategies have in common? How are businesses skyrocketing lead generation and...Read More

How to Attract and Retain More Customers by Making Your Manufacturing Website a Hub for Useful Product Documentation That Can Be Read, Shared and Printed by Your End-Users: Product documentation is a vitally important component to include on any manufacturing website. Rich content and informative-guides improve your customers’ experience. They make your manufacturing website a...Read More

Part Two: Your Website Content is Seriously Lacking  In part one of this two-part series, we covered the first 6 most common symptoms that your website design is showing its age and warrants a facelift in order to attract, convert and retain more customers. And because website content is just as important as website design,...Read More

Part One: Your Website Design is Showing its Age  Most business owners can appreciate the importance of having an appealing website design. After all, your website acts as a virtual business place for potential customers seeking to learn more about what you have to offer. Your website also serves as the foundational piece of all...Read More

The Evolution of Product Marketing: From Print to PDF to Digital and Ecommerce Websites  With few exceptions, printed catalogues have become a thing of the past; ancient like rotary phones and bulky telephone books that companies used to reach customers at home. Besides the more obvious reach and distribution limitations of printed catalogues, they’re expensive...Read More