Whether you’re attempting to manage your own SEO or working with an expert, it helps to know what the most commonly used SEO jargon means and how it pertains to your website and online marketing strategy. Understanding the basics, such as your website’s domain authority, and how to earn it, will arm you with the...Read More
Throughout the year, both online and bricks and mortar businesses decide to run a promotion in efforts to attract more customers and move more inventory. And if the deal is good and well-advertised, the tactic can be a very successful one–because, let’s admit it, everyone loves a good deal. But how many of us have...Read More
Growing your company requires earning your customer’s trust, and consequently, their repeat business. Companies budget large amounts of money and focus on various customer acquisition tactics because they know that ongoing customer acquisition is vital to keeping their businesses alive. However, so is customer retention. While both are equally important, many companies don’t see it...Read More
Done well, inbound marketing can be the most effective tactic manufacturing businesses can use to capture more leads, convert those leads into customers and retain current customers. That said, effective inbound marketing requires a strategic approach. Read on to learn how you can begin implementing a solid inbound marketing strategy for your manufacturing business this...Read More
Social media is an important marketing channel that every business should take advantage of, and If you own a tech company, social media marketing is especially important. Here are a few reasons why your tech company needs to start building a social media presence if you haven’t already. #1 Reach the Right Audience: The demographics...Read More
In the marketing world, nothing stands still. Even the constants like customer demand and product quality are a fluctuating part of your landscape. As a marketer, whether for a large business, small startup, or something in between, it’s your job to create appealing content. And in order to do so, you must identify with the...Read More
PPC advertising (pay-per-click) can be an effective way to help get your company at the top of search engine results. While website SEO is an important foundation in any online marketing strategy, growing your organic traffic does take time, whereas PPC campaigns can produce instant visibility. This is why PPC advertising is especially suited for...Read More
eBooks are an amazing tool you can use to establish trust with your buyers and build your email lists by capturing more leads through your website. The only problem? They can take forever to write. How are you supposed to find time to write an entire eBook when you have a business to run and...Read More
We’ve been marketing through the mail ever since the days of the Pony Express, and it doesn’t take a genius to figure out why. After all, if you can advertise to everyone in a geographic area without ever leaving the office, that’s a great way to get your clients to see what you have to...Read More
Most businesses have no idea how to work with influencers, let alone develop an influencer marketing strategy and approach. They’ll gather a list of every influencer in their industry they can find. They’ll spend hours crafting the perfect proposal email, then spend days sending it out–only to never receive a single response. Sound familiar? If...Read More
