Whether you’re attempting to manage your own SEO or working with an expert, it helps to know what the most commonly used SEO jargon means and how it pertains to your website and online marketing strategy. Understanding the basics, such as your website’s domain authority, and how to earn it, will arm you with the...Read More
Where in The World Is My Website on Google’s Search Results? If you remember the 90’s, (or have been unable to forget those years), you might also remember a kids’ game show called Where in the World is Carmen Sandiego? Basically, three 5th-graders would compete with each other to find this mysterious criminal mastermind; and...Read More
Marketing your brand is a full-time job. Unless you have the time or in-house resources to promote the heck out of your brand, letting a marketing company do the job for you makes good business sense. You can engage a full-service marketing company to handle every aspect of brand building and advertising – from planning,...Read More
Social media is an important marketing channel that every business should take advantage of, and If you own a tech company, social media marketing is especially important. Here are a few reasons why your tech company needs to start building a social media presence if you haven’t already. #1 Reach the Right Audience: The demographics...Read More
In the marketing world, nothing stands still. Even the constants like customer demand and product quality are a fluctuating part of your landscape. As a marketer, whether for a large business, small startup, or something in between, it’s your job to create appealing content. And in order to do so, you must identify with the...Read More
If you’re a business owner or someone tasked with the responsibility of overseeing the operation of your company’s website, no doubt you’ve heard of buzzwords like “SEO” and “keywords” from time to time. But perhaps you haven’t yet had the opportunity to dive into what those terms actually mean. What is “SEO?” Why is it...Read More
Every digital marketing strategy has to include a significant conversion rate optimization component in order to deliver ROI. Social media reach and website visits matter little if they don’t turn into actual leads, and eventually customers. But how can you move from one to the next? How can you make sure that once you have...Read More
Most modern marketers know about the sales funnel. You get a visitor to your website, convince them to become a lead, and nurture them toward becoming a customer. The problem is that in real life, the conversion process is not nearly as simple. Visitors may become customers without ever becoming leads. They may spend a...Read More
In your efforts to attract more leads to your manufacturing business, it’s not enough to build an informative website and wait for people to stumble upon it. Without even basic SEO optimization, your manufacturing business website could end up hiding on page 10 or 20 of your audience’s search engine results. SEO can be complicated...Read More
The Evolution of Product Marketing: From Print to PDF to Digital and Ecommerce Websites With few exceptions, printed catalogues have become a thing of the past; ancient like rotary phones and bulky telephone books that companies used to reach customers at home. Besides the more obvious reach and distribution limitations of printed catalogues, they’re expensive...Read More
