Marketing Insights & Tips – McAllister Marketing Blog

Advertising Branding Marketing

What are Buyer Personas and Why Are They So Important?

Buyer personas are one of the most valuable tools in a content marketer's tool belt. Buyer personas help you better understand your target customers and provide services and products that…

Tracy McAllisterMarch 11, 2024

Marketing

Top 5 Reasons Every Company Needs a Marketing Plan

The most successful companies tend to share some common elements. There is usually an underlying structure and foundation for each department, and an overall agreement towards shared goals. If employees…

Tracy McAllisterFebruary 2, 2024

Branding Marketing

5 Mistakes to Avoid When Rebranding Your Business

If your business growth has stalled or started to falter, the natural reaction of many business owners is to rebrand their company and offer a new, exciting take on the…

Tracy McAllisterJanuary 14, 2024

Advertising Inbound Marketing Marketing

How to Use Consumer-Focused Marketing Tactics to Appeal to Holiday Shoppers

With the holiday shopping season reaching a feverish pitch, consumer attention deficit will be at an all-time high. Finishing up last-minute shopping, checking their list twice and thrice more to…

Tracy McAllisterDecember 9, 2023

Marketing

Client Retention Strategies: Behold, The 8 Commandments of Customer Service

It’s easy to deliver a positive customer service experience when things are going smoothly and customers are easy to please. But what do you and your sales team do when…

Tracy McAllisterNovember 15, 2023

Advertising Inbound Marketing Marketing

Common Ways Businesses Sabotage the Success of Their Promotions (and What to Do Instead)

Throughout the year, both online and brick-and-mortar businesses run promotions to attract more customers and move more inventory. And if the deal is good and well-advertised, the tactic can be…

Tracy McAllisterJuly 26, 2023

We've got a lot to talk about

What are Buyer Personas and Why Are They So Important?

Top 5 Reasons Every Company Needs a Marketing Plan

5 Mistakes to Avoid When Rebranding Your Business

How to Use Consumer-Focused Marketing Tactics to Appeal to Holiday Shoppers

Client Retention Strategies: Behold, The 8 Commandments of Customer Service

Common Ways Businesses Sabotage the Success of Their Promotions (and What to Do Instead)

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