As far as business marketing is concerned, the holiday season calls for some serious planning! Come this holiday season and all brands and companies start work on promotional campaigns and other activities that would lead to maximum sales. Planning ahead could mean starting the process of ideation even a year in advance! Below are a...Read More

Branding can become a complicated process in trying to gain an audience, especially with a much more crowded marketplace of ideas and creativity. While you should always strive to create your own persona during the branding process, should you also consider riding on the back of a popular trend to help gain you more exposure?...Read More

If you’re a small business trying to market yourself like you’re a large corporation, stop. Stop right now and save your money. If you aren’t first into a market and you’re playing catch up behind more experienced players, your piece of the pie isn’t going to come from outdoing what your competitors have already been...Read More